● ABOUT ME
Beyond the Portfolio
Designing thoughtful products through curiosity, structured thinking, and meaningful collaboration.
Every designer has a story. Mine began with Information Systems, evolved through Business Analysis, and found its home in Product Design. Today I enjoy simplifying complex problems into intuitive digital experiences that balance user needs with business goals.
WHO I AM
Who I Am
Hi, I’m Danielle Zhou, a Melbourne-based UI/UX Designer with a background in Information Systems and Business Analysis. My work sits at the intersection of technology, business, and human-centred design. I enjoy asking thoughtful questions, framing the right problems, and creating digital products that feel simple, purposeful, and enjoyable to use.
“
Design begins with understanding people—not pixels.
● MY JOURNEY
Information Systems
Understanding how technology, business, and people connect.
Business Analysis
Learning to define the right problems before designing solutions.
Product Design
Transforming insights into meaningful digital experiences.
● EXPERIENCE
SmartSys Technology
UI/UX Designer
Jan 2023 – Aug 2024
Enterprise SaaS
Credential Platform
Marketplace
Designed enterprise systems, credential platform and mobile applications for business and government organisations.
JR Academy
Business Analyst
Mar 2022 – Dec 2022
Enterprise HR
Teacher Platform
Analysed requirements, created user flows and documentation, and supported the delivery of an enterprise HR platform.
University of Melbourne
Master of Information Systems
2019 – 2021
Specialised in enterprise systems, data analytics and information management.
● WHAT I BRING
Structured Thinking
Breaking complex problems into clear, user-centred solutions.
Product Mindset
Balancing user needs with business goals and technical feasibility.
Collaboration
Working closely with stakeholders, developers and cross-functional teams.
Craft
Creating polished, accessible and scalable interfaces.
● SKILLS & TOOLS
Capabilities
UX Research
Interaction Design
Business Analysis
Design Systems
Accessibility
Responsive Design
Tools
Figma
Framer
FigJam
Jira
Confluence
Adobe CC
Looking for the full story?
Download my latest resume to learn more about my experience, education, and project history.
Download Resume
● OUTSIDE OF WORK
Snowboarding
Teaches me resilience, adaptation and enjoying the process.
Tennis
Strengthens my focus, strategy, and continuous improvement.
Photography
Trains me to observe details and compose visual stories.
Travel
Broadens my perspective and deepens my empathy for different cultures.
Let’s build something meaningful together.
Say Hello